New York City to Los Angeles and back …

Hi friends!

Guess what we FOUND?

Early last month, we worked with Target to shoot their in-store signage for 2010. The two productions were shot by James Merrell and Melanie Acevedo. We ran two shoots concurrently at Canoe Studios for 7 days, then split to travel to Brooklyn for 3 days on location. I can’t say more than this, but from this shoot, there does exist an interpretive dance video made to George’s Michaels’ ‘Careless Whisper’. This is what happens when the work is finished at 2pm, and a room full of high-energy creatives take advantage of their talents. Impressive.

Here is a shot of James’ team on day 10.

Target/James Merrell

We needed one more photograph to adorn the wall as a prop for our last shot.

Following the big Target shoot, we jumped a flight to LA just in time to avoid the wet weather of NYC, and take in the heatwave in LA. With temperatures in the 90′s it was a welcome treat for late October.

We spent two days with Walmart at the Disney Oak Ranch and Newhall Orchards. Shot by Amy Neunsinger.

DisneyGoldenOak5

The grounds at Disney Golden Oak

The weekend was bliss! I took in my first screening of Fiona’s Script, a feature film I co-produced with Brynn Gelbard last summer in the Bay Area. Watch for it at a festival near you in the upcoming months!

Following the weekend, we jumped into Burt’s Bees Oral Care campaign, shot by Chris Craymer. We spent two days at a beautiful mansion in the hills of La Canada Flintridge.

We’re back in NYC, and in the office. See you soon!

xx

Cristin