Bing IS Beautiful

Hello Cyberjunkies! Did you know Bing is Google’s number 1 competitor these days? Beleive it or not, there is a big fish in the search engine pool making huge waves. And the fish, its name is Bing.

Early this month I had the great priviledge of working with the creative team at JWT, and photographer Chris Cassidy, on two upcoming Bing commercials. We shot the still footage to be used in a broadcast commercial so we gained the rush of working with SAG talent, SAG contracts, SAG paperwork, SAG pay scales, SAG union reps, SAG Station 12s, SAG Taft-Hartley’s, SAG SAG SAG. I’m now somewhat skilled in most things SAG, so for all my fellow producers out there who find themselves working with union talent, call me, email me, find me. I’m your gal.

Our first shoot was at The Bell House in Gowanus, Brooklyn, where we had 40 talent screaming to old Beastie Boys and ACDC (per the clients recommended playlist).

Brooklyn Bell House, Gowanus

The Bell House, Gowanus, Brooklyn

Something like this, multiplied by 40.

Scream

100% in character

And the second, at Bills Bar & Burger in the Meatpacking District, where we “ate” 35 plates of their signature chili cheese fries.

Bing shoot location, Bills Bar & Burger, Meatpacking District

Bill's Bar & Burger, Meatpacking Dist. NYC

As soon as the commercial airs, I’ll post pictures. And keep a close eye out for yours truly making a special appearance in the “Rock Out” commercial. In the interim, have a laugh at some of the previous Bing commercials.

Search Engine Overload

Bing is Beautiful

x

Cristin